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How should I evaluate the accuracy of a local-business lead-data provider?

Direct answer: Define the niche, pull a small sample, and score bounce rate, role accuracy, and ICP fit against how you sell. Prefer vendors that name limitations. Avoid unverifiable “best list” claims — including ours.

Last reviewed: 2026-07-20 · First-party page · Bratt Data LLC

A simple QA loop

  1. One industry + one state.
  2. 50-record sample.
  3. Score deliverability + role fit.
  4. Only then expand volume.

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